“Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.”
Edward Tufte is an expert in the field of data visualization. While his methods may seem quite simple, they can be difficult for people to grasp in our world of information overload. With the entire Internet at our fingertips and 24-hour news cycles blasting massive amounts of content at us all the time, a streamlined approach almost seems impossible. Nonetheless, E.T. (as he is known) is revolutionizing the way we get our ideas across to audiences.
This is not to imply that your average audience can’t handle large concepts or high-volumes of data when it is presented. Instead, what he focuses on is changing and perfecting how that data is shown to your audience. As E.T. has said, “If the statistics are boring, then you’ve got the wrong numbers.”
I recently attended one of his conferences and it was a fantastic learning experience! His main theme was reducing confusion in your presentations and making information clear and concise for your audience. He provided a lot of valuable tips and I will share a few of them with you here.