Tag Archives: Social Media

Best Tweets of the Week, Feb 8-15

From giveaways, to advice from the great Steve Jobs, it’s been quite the eventful week on the Think Like A Consultant blog and our social media followers have been responding.  We would love to share with you, our most popular and best tweets of the week.

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Here are our Best Tweets of the Week:

A fantastic article about simple steps to help take control over your life.  Sometimes it’s as easy as just saying ‘No’.

How to Survive ‘The Curse of the Disorganized Boss’ continues to be one of our most popular posts.  Everyone seems to be able to relate to this problem.

Communication, acceptance of change and focus on goals are a few of the positive signs that you have a happy workplace.  Or perhaps, maybe they are guideposts for how you can change things at your company to turn your company into a happy place.

And finally, a little humor.  I was in the Dallas-Fort Worth (DFW) Airport over the weekend on my way home from a conference when I had a craving for ice cream. Unfortunately, DFW has five terminals with 70 restaurants!  How was I supposed to know if there was ice cream in terminal C?

Enter my life saver, Yelp!  I don’t know what made me try it, but I did and it came through with flying colors!  Haagen Dazs, here I come!

Thanks for reading our Best Tweets of the Week!


 

LinkedIn Contacts

LinkedIn’s Killer App: Contact Management

Social media properties want to increase the time you spend with them.  They call it ‘engagement’ and it is a key metric that social media sites like to quote when soliciting more VC funds or in the case of Facebook, to make their analysts happy

LinkedIn has been called ‘Facebook for Business’ and for good reason.  They have become the defacto portal that most professionals use to manage their networking.

Social Media EngagementA social media analysis site called Shareaholic compiles a “Social Referrals That Matter” Report that measures user engagement across 200,000 sites. They said:

Although Google+ and LinkedIn drive the fewest social referrals, they bring in some of the best visitors.

What does this mean?  It means that LinkedIn users spend more time (over 2 minutes) on each link they click and view 2.23 pages during each visit.  As you can see from the chart, LinkedIn users spend over two hours there, on average, each month.  This ranks third behind only YouTube and Google+.

User engagement is a valuable metric and allows sites to charge more for advertising.  LinkedIn has built an active user community that is attractive to businesses.  The more engagement goes up, the more attractive their community becomes.

To increase their stickiness and keep you on their site even longer, LinkedIn has been quietly adding new features to their core functionality.  I’m going to show you how you can take advantage of some of these and turn LinkedIn into a free contact management tool. Continue reading LinkedIn’s Killer App: Contact Management