“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.”
— Steve Jobs, Co-founder and former CEO, Apple
Sometimes, there simply is no room in your business life to be a ‘people pleaser’ all the time. Taking a page from Steve Jobs, we learn that successful and innovative people know when to say “no”. We forget that “No” can be a complete sentence. It’s short, to-the-point, and most importantly, it helps you stay focused on the aspects of your job which actually do matter. Why are we afraid to say no?